酒店定位

HOTEL POSITIONING

HSG认为,酒店定位是酒店投资经营中最重要的部分,是构建酒店核心竞争力的关键。主要涉及市场需求,经营战略,经营项目,核心竞争力,建设面积,功能需求,投资预算等。HSG根据收益管理的原理,根据市场需求状况及市场调研的结论,完成符合市场所能支撑及所需求的项目定位方案。其定位的核心范围包括:建筑物的外观风格、酒店规模和档次、酒店经营的业态、酒店的主题风格、整个项目的商业模式和开发模式等。HSG经过定位策划,达到定位清晰,市场目标明确,主题与功能产品新颖独特,区域联动互动关系明朗,投资分期合理,营销渠道与战略清楚的目的,并具有落地操作的基础。

HSG believes that hotel positioning is the most important part of hotel investment and management, and is the key to building the core competitiveness of the hotel. Mainly related to market demand, business strategy, business projects, core competitiveness, construction area, functional requirements, investment budget and so on. According to the principle of revenue management, according to the market demand situation and the conclusion of market research, HSG completes the project positioning scheme which meets the market support and demand. The core scope of its positioning includes: the appearance of the building style, hotel size and grade, hotel business format, Hotel theme style, the business model and development model of the entire project. HSG through positioning planning, to achieve clear positioning, clear market objectives, novel and unique themes and functional products, clear regional interaction, reasonable investment stages, clear marketing channels and strategies, and has the basis for landing operations.