数据分析是指用适当的统计方法对收集来的大量行业资料进行分析，以求最大化地开发数据资料的功能，发挥数据的作用。是为了提取有用信息和形成结论而对数据加以详细研究和概括总结的过程。

数据分析的目的与意义 

数据分析的目的是把隐没在一大批看来杂乱无章的数据中的信息集中、萃取和提炼出来，以找出所研究对象的内在规律。

在项目规划和定位过程中，数据分析可帮助企业作出准确的判断，以便对项目的开发、投资、管理、运营及核心竞争力做出科学的依据和分析。

Data analysis refers to the use of appropriate statistical methods to collect a large number of industry data analysis, in order to maximize the development of data functions, play the role of data. In order to extract useful information and form conclusions, we need to study and summarize the data in detail.Purpose and significance of data analysis The purpose of data analysis is to concentrate, extract and refine the information hidden in a large number of seemingly disorderly data in order to find out the intrinsic laws of the object under study.In the process of project planning and positioning, data analysis can help enterprises make accurate judgments, so as to provide scientific basis and analysis for the development, investment, management, operation and core competitiveness of the project.